Tag Archives: social media

Things you should know about Social Media

15 Feb

I recently attended and helped take questions at a Social Media Boot Camp hosted in the lovely new Blue Cross Blue Shield building. During the presentation, given by Joe Gerstandt and Jason Lauritsen, some pretty good questions were asked and answered. The morning started with a great and fact filled presentation by Joe, one half of Talent Anarchy, who not only explained what social media was, but gave a quick run through of its (short) evolution over the past few years. But maybe we’re taking this whole thing too fast. So in the spirit of true learning, here are a few quick tutorials that may help beginners get on the right track.

Getting Started on Twitter:

This is a great video (although slightly dated) to get you started. If you’re a visual learner, just follow the simple steps.

  1. Navigate to http://twitter.com/ and click the yellow button on the right hand of your screen, or simply navigate to https://twitter.com/signup.
  2. Fill in the first field with your full name.
  3. Select a username. Try to pick something that describes you – whether it’s a nickname, an interest or a hobby.
  4. Enter a password. Be tricky! Make sure your password contains letters, numbers, and symbols.
  5. Enter your email address.
  6. Fill in the Captcha to prove you’re human, not a machine!
  7. Pick sources that interest you (more on this below).
  8. Search for Friends, and follow them. Read more.

Laura Fitton (@pistachio) is a Twitter pioneer and has an entire page devoted to resources for Twitter beginners. Here’s a post by Michael Long (@theredrecruiter) that he prepared specifically for a SHRM conference.

Getting started using Facebook for employer branding and sourcing. Here are the BASICS of setting up a Facebook page.

Check out this social recruiting slideshow from Deloitte.

Of course, LinkedIn has been much lauded by recruiters for quite some time now. If you’re not using it to recruit, then you should be. Here are some great informative posts about how to do that:

Boy are you in luck

100+ Smart ways to use LinkedIn

College Recruiting

Now that might be enough for one day, but here are some tools that might be of use to you as well:

Quora– a professional question and answer community

Slideshare– a place to upload, share,download and embed presentations

WordPress– A blog hosting platform

TypePad– A blog hosting platform, slightly easier to set up than traditional WordPress

Box.Net– A place to share documents online.

Yammer– A place for internal communication.

Tumblr- A blogging platform in a shorter-form.

PodBean– a video blogging platform

There were a lot of questions based around not understanding the technology. I think the thing to remember is that it’s new to all of us at one point or another. When in doubt, go straight to the source (i.e. the platform’s website) and actually click the help button. Often there will be a tutorial section which can be of vast use. If those resources aren’t available, search the name of the tool you want to learn about and terms like “basic” “tutorial” “101” “quick tips” etc.

1) Find out the tools your friends and colleagues are using.

2) Go to the site, often the same name as the tool in question (which is why all of them are not really real words).

3) Give yourself some time to explore.

4) Write down questions or things you don’t understand and call a mentor or email your questions.

5) Learn and repeat.